Wednesday, July 15, 2009

PR puzzle

Public relations and the press have long been opposing forces. However, they need one another.

My question now: Is it time for the press to swallow its pride and engage in some serious public relations work to improve its image?

A few things to ponder in that regard: Is it too late for the press to recover from the damage of the last 20 years? Is there even a problem with the press as it stands? What is the future of the press in the U.S.?