As a practicing journalist and a journalism professor, I can't stress enough the importance of reading other newspapers. All newspapers - big and small. The competing paper is a must, but any and all papers you can get your hands on to read (or read online) will be beneficial.
I am sitting in a ballroom at the Amway Grand Plaza Hotel in Grand Rapids, Mich., right now. Around the room are the winning newspapers from the Michigan Press Association contests -for professional and college levels. It is inspiring to see the best in the state. For me, it's also a fantastic opportunity to glean ideas: layouts, stories, color use, photos, etc,... If you're looking to improve your own publication, why not look for ideas from the best?
Read, read, read. It's one of the best ways to become immersed in the field and to improve.
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